Over the past few years, many businesses and companies have reaped the benefits of technological advancements, especially in the field of Artificial Intelligence. 86% of companies agree that AI will be an established and recognized technology in their firms in 2021.

As a result of these advancements, customers have increased their expectations too. With all the industries going behind a screen, where everything is available at the click of a button, the only thing that lacks from making the customer experience whole is a personalized touch.

Customers expect to get instant solutions to their problems and queries rather than…

You must have heard about chatbots — those tiny applications that pop up when you visit a website? However, there are different types of chatbots and in this blog, we’re going to talk about AI chatbots, top AI chatbots in the market and the procedure to select one.

AI or Artificial Intelligence chatbots converse with visitors using machine learning. In other words, they function outside the parameters of pre-programmed commands and self-learn based on the inputs it receives. At the centre of it, the basic difference between a normal chatbot and an AI chatbot is similar to comprehending the difference…

Originally published at on April 28, 2021.

If you asked someone in 2019, “what do you think of chatbots?” you’d probably get mixed opinions, owing to the lack of openness to digitization. But the hardships of 2020 changed many perspectives. Chatbots worked miraculously amidst business closures in providing the right information to customers when they needed it. It has been an exceptional year for chatbots since the surge of technological tools was the only good that happened in an otherwise challenging year. According to Salesforce’s ‘State of Service’ report, 87% of customers used more digital channels during the pandemic…

Originally published at on April 23, 2021.

In 2020, the chatbot market was valued at 17 billionUSD, and this number is expected to increase to 102 billion USD by 2026. One of the reasons for their predicted increase can be attributed to the coronavirus pandemic. Covid-19 introduced an array of challenges for companies to address. Digitization took the front seat, and the service demand shifted online, calling for offering seamless online support to customers with limited resources.

Originally published at on April 14, 2021.

How many times have you used chatbots and conversational AI interchangeably? Let me guess; you’re probably thinking, were they any different?

I wouldn’t really blame you. On the surface, these two terminologies appear similar. Their core value is to enhance customer experience through automated conversations. However, their differences lie in how they achieve their goal.

Let’s understand both these concepts more clearly, shall we?

What are chatbots?

These days businesses are using the word chatbots for describing all type of their automated customer interaction. In the simplest of terms, chatbots are automated conversational tools. They…

Now that you’ve set up your Shopify store after going through the layout innumerable times, making multiple calls with the logistics team, and updating the inventory with all the product details, it seems like the work is finally over! But is it?

Did you know that 53% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question? And 73% say that valuing their time is the most important thing a company can do to provide them with good online customer service (Forrester). …

Originally published at on April 2, 2021.

‘Personalization’ is the new buzzword in eCommerce shopping experiences. of consumers believe that they would buy additional products if their online shopping experience were personalized. However, despite the need, companies were hand-tied technologically. Replicating a physical buying experience was a challenge until the introduction of conversational commerce in eCommerce.

What is Conversational Commerce?

The term is as literal as it can get. You sell through conversations. As a business, you constantly try to strike conversations with your customers, which ultimately close sales. Conversational commerce provides a mechanism to do so. According to Chris Messina, who first…

One particular day in August 2018, Facebook announced that it would introduce WhatsApp Business API. And that was the last time that WhatsApp was just…WhatsApp- the go-to messaging tool to connect with friends and family. With the introduction of WhatsApp Business API, WhatsApp became more than that. It became a powerful marketing tool to reach customers. And when you have a ready platform, why not leverage it to its best use possible?

Why WhatsApp?

It’s no news that WhatsApp is massively popular with 1.5 billion active users globally. This means that WhatsApp messaging is an opportunity to revolutionize global communications. You may…

Originally published at on March 26, 2021.

Valued at $17.17 billion in 2020 and projected to reach a whopping $102.29 billion by 2026 (registering the CAGR of 34.75%), the growth of the chatbot market has been nothing short of phenomenal. With the new normal kicking in, chatbot adoption has increased dramatically. The chatbot market has exposed the shortcomings of having a completely informational or completely offline sales model.

From startups to small and mid-market companies, everyone is adopting the usage of chatbots in their sales, marketing, and customer service processes.

All this just to prove that selling a chatbot…

Originally published at on March 24, 2021.

Coming up with new software ideas is not so much of a challenge as executing them is. Instead, the best and the fastest way to implement an idea is to white label it. In the SaaS industry, white label is still a new practice. But it is swiftly gaining momentum primarily because of its ability to allow small businesses to compete with industry giants.

Why white-label?

Not every business possesses the resources to launch a new product and make it readily available in the market. To add a product offering the conventional way, consider…


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