How Artificial Intelligence Is Changing the Future of Digital Marketing?

Why is Artificial Intelligence Gaining Momentum in Recent Times?

Greater work efficiency

Deeper data are analyzed for insights by AI

Help you understand and know your audience

Increase in ROI

How do Digital Marketing and Artificial Intelligence Get Along?

  • AI is used to learn more about customers preferences and choices
  • It plays a significant role in enhancing customers’ choices and providing the audience with what they want.
  • It helps you to build successful campaigns.
  • It is used to help simplify routine activities.
  • AI is helping companies in saving costs and growing sales tremendously.
  • Empowers decision-making by producing better performing content.
  • Helps in targeting the right customer that would allow you to get in touch with your target audience.

Role of Chatbots in this Development

Benefits of AI in the World of Marketing

1. Brings Clarity

2. Puts Marketing on Autopilot

3. Voice Recognition and Enhanced Security

4. Natural Conversation

Application Areas of Artificial Intelligence in Digital Marketing for Your Business

1. Product Recommendations

  • Time of page
  • Engagement
  • Interactions with the site
  • Sales and revenue

2. AI Chatbot

3. Searching Content Online

4. Email Marketing

5. Statistics and Data

  • The AI market is estimated to grow as a $190 billion industry by 2025.
  • Spending on cognitive systems and AI systems in the world in 2021 will reach $57.6 billion.
  • By 2019, AI was used by 40% of digital transformation initiatives.
  • By 2021, 75% of enterprises will use AI for their businesses.

Some Case Studies of Brands Using AI for Digital Marketing

1. Alibaba

2. Starbucks

3. BMW

AI Tools That Will Change the Future of Marketing

  • Google Could AI
  • HubSpot
  • Atomic Research
  • Cortex
  • Bramework

Conclusion

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