The Importance of Marketing Automation in Lead Generation for 2022

What is Marketing Automation?

  • Lead generation and nurturing.
  • Drip email campaigns.
  • Social media posts scheduling.
  • Analytics and reporting.
  • SEO, paid media, and digital advertising.

Importance of Marketing Automation in Lead Generation

Generating high-volume leads

The Problem

How does Marketing Automation help?

Improved Alignment between Sales and Marketing

The Problem

How does Marketing Automation help?

Lead Nurturing

The Problem

How does Marketing Automation help?

  • Automate messaging for 24/7 availability.
  • Aligning your CRM with marketing automation to increase transparency between marketing and sales for better lead nurturing.
  • Provide relevant data to nurture leads based on their persona.

Increased User Engagement

The Problem

How does Marketing Automation help?

  • 200% increase in conversions
  • 60% open rate
  • 20% clickthrough rate
  • 3% conversion rate

Ongoing trends in Marketing Automation to generate leads

Account-Based Marketing

Engaging visitors with Chatbots

Tracking multichannel journeys

Maximizing Customer Lifetime Value

Finishing thoughts

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